Flowers are more than just petals and stems—they're an evolving art form shaped by trends, seasons, and even economic factors. As we continue to design stunning arrangements for our customers, we’re always adapting to shifts in pricing, sustainability, and style preferences. Here’s a behind-the-scenes look at how we craft our bouquets and the trends that have shaped floral design over the years.
The Influence of Flower Prices on Our Menu
One of the biggest considerations when creating our menu of affordable bouquets is variable flower pricing. The price of flowers is subject to seasonality, weather, climate change, cold transportation & logistics, and government regulations. A lot to consider! By working close to the source seasonally, we can offer beautiful, high-quality bouquets at a great price point, ensuring that every arrangement feels lush and high value without breaking the bank. We take into account 5 major factors to achieve the best price possible
- Cost per stem
- Vase pricing
- Packaging materials
- Design & labor
- Overhead! i.e. rent, internet, etc
Designing Bouquets: Then vs. Now
Over the years, our design process has evolved significantly. Today, we begin with inspiration boards and trend research to ensure our arrangements feel fresh and relevant. But beyond aesthetics, we also consider logistics—how well a bouquet will transport and how we can incorporate emerging trends in a way that resonates with our customers.
One of the biggest shifts has been our commitment to sustainability. We’ve moved further toward using compostable and recyclable materials in our packaging and designs. While trends come and go, our push toward eco-friendly practices is here to stay, ensuring that beauty and sustainability go hand in hand.
The Most Popular Bouquets and Colors
When it comes to customer favorites, seasonality reigns supreme. People tend to gravitate toward blooms that align with the time of year, making our seasonal bouquets a consistent best-seller. Beyond that, shades of lavender and purple always seem to perform well—there’s something about those cool, calming hues that customers adore. And, of course, a clever bouquet name can often be the tipping point for someone to fall in love with an arrangement!
You can read more in our blog about The Meaning of Flower Colors.
Wedding Bouquet Trends Through the Years
Wedding florals have their own set of evolving trends, though some classics remain timeless. White and cream bouquets are perennial favorites, a testament to their elegance and versatility. However, we also see seasonal variations: bronzes, browns, and tans gain popularity in the fall, while soft pastels dominate spring weddings.
Trends extend beyond just flower colors—vessel choices have also shifted. A decade ago, mixed metals like rose gold, gold, and silver were everywhere. Later, gold became the standout favorite. Recently, we’ve noticed a shift toward clear and transparent elements, with silver making a strong comeback.
Looking Ahead
As floral trends continue to evolve, one thing remains constant: our dedication to crafting beautiful, meaningful bouquets that bring joy to our customers and benefit amazing local charities. Whether inspired by the season, sustainability, or the latest design movements, each arrangement tells a story—and we can’t wait to see what the next chapter brings.
